Brief History and Location
According to literature provided by the pub, there has been a pub on the present site since the late 17th century. Pubshistory.com has traced the pub back to the census of 1881. The present building achieved its Grade II listed status in 1973.
Located close to the centre of Covent Garden and just around the corner from the Lamb and Flag and across the road from the Round House, the pub used to be tied to Hoare & Co., a famous family bank still located in the City of London on Fleet Street. A large mirror in the entrance to the pub bears the name of the company. Interestingly, the bank used to own the Red Lion brewery in Smithfield which closed in 1934. Today, the pub is owned by the Nicholson’s chain which owns many pubs in the area and the rest of London.
The pub is split over two floors with a dark, traditional looking bar on the ground floor and a dedicated dining room with a small bar on the first floor. In recent years the pub was an O’Neills Irish themed bar but Nicholson’s returned the pub to a more a traditional looking pub when it was refurbished in May 2012.
As with all Nicholson’s pubs, a good selection of beer is available with up to 8 being available at any one time. The usual beers such as Fullers London Pride and Sharp’s Doom Bar are always available along Nicholson’s Pale Ale which is brewed by Sharp’s. When I visited in August, 2012, the other beers that were available were Thornbridge Jaipur, XT 8, Adnams Explorer, Red Squirrel Hop Horatio and Hopdaemon Green Daemon.
More Photos of the White Swan
14 New Row
Tel: 020 3077 1129
Ads by Google